The State of Washington True to Nature campaign uses first-person storytelling to capture, share and inspire the transformational essence of the state.
After campaign launch, travel bookings and “intent to travel” to Washington went from second to last in the Western region to first among active travelers. The work also achieved a $69 return on every $1 invested and was a “Staff Pick” on Vimeo. It also won 6 pins at Minneapolis Adfed’s The Show.