Moving well beyond home security, Cox Homelife introduced complete home automation: unlock the door from the car, turn up the AC from the beach and check on the dog from anywhere. In a world full of fear-factor competitors, we introduced Cox Homelife with an uplifting, positivity-driven campaign that invited consumers to imagine what brings their home to life. I also helped Cox rethink and bundle features under three consumer-friendly pillars: Protect. Monitor. Control.